Both artists have ‘amassed a decent online following’, and both artists have had their songs dominate on the charts. One artist is American, the other is Puerto Rican and has mostly a Latam fanbase. Let’s look at two different artists and I’ll speak very generally about them here: Bad Bunny and Olivia Rodrigo. But someday, I'd like to know they've grown enough to enable us to get back to casual enjoyment and watch the locals everywhere bop along to their new favorite BTS tune that they discovered organically. I'm not saying this retreat needs to happen immediately given the likelihood of a mainly Korean album will once again need some targeted support. I love the exposure of the #1 or another record getting smashed but if it doesn't have staying power because it is due to this excess, it doesn't feel as good. (Aside again: ugh the environmental wastefulness of physical sales and the shipping of the multiple copies.) As the excess has finally started to pay off over the last few years with #1s, real media coverage, and rapidly expanding fandom, I think we should start to think about easing up to let the organic growth return. People streaming 24/7 and buying multiple physical copies drive up numbers and takes away from the 'organic' growth. And while the music is great and the messages behind it inspiring, we should consider that some portion of that success is actually excess. It speaks volumes that they have managed #1 hits in both English and Korean (only the 23rd most spoken language). BTS have made incredible music and ARMY's desire to get them noticed is warranted. (Aside: What is the point of a chart? To gauge popularity and trends as of old? Or to see how fanatic a fan base is? Just count $?). If you can amass a decent online following, you can essentially guarantee a hit, regardless of how many people actually like the music. With the advent of technology over the past 20 years, people now have the opportunity to flood the streaming and purchasing channels with numbers to support their favorites. A Billboard Top 10 hit was part of the US zeitgeist and essentially 'organic'. In the real world, though, you actually heard the song a lot, probably knew people who liked or owned it, etc. I say 'appeared' because we know payola has always been there. The first group shot is an adorable recreation of one of their cute family portraits from 2017 Festa, while another photo takes fans back to when they paid homage to The Beatles on “The Late Show with Stephen Colbert.”Ĭheck out their remaining family portrait photos below!īTS is currently preparing to make their comeback on June 10 with their anthology album “ Proof” and will celebrate their ninth debut anniversary on June 13.What are your thoughts on 'organic' success? As a Dope Old Person, I am finding myself a bit nostalgic for a time when high charting singles appeared to represent current popular music. The group often uses this opportunity to recreate some of their iconic past photos and this year was no exception. On June 3 at midnight KST, BTS signalled the start of their 2022 Festa festivities as they always do with an adorable set of “family portrait” group shots. This year, the group will release their updated family portraits, practice records from 2013 to 2022, a 2021/2022 selfie collection, a 2022 team dinner video, as well as a song for ARMY ! On June 2, BTS unveiled their first Festa poster, reminding fans to save the date for the group’s ninth anniversary celebrations. BTS has kicked off festivities for their upcoming ninth anniversary!Įvery year, BTS celebrates the anniversary of their debut with a “BTS Festa,” a two-week event that features lots of new content and surprises for their fans.
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